About Micrologic

Why Micrologic?

Micrologic Associates provides integrated systems designed to optimize the operations of businesses in the Car Wash and Quick Lube industries.

Located in Ledgewood, NJ, Micrologic was founded in 1999 by Miguel Gonzalez, a former NYSE software engineer, in order to develop point of sale systems for the parking industry. After about 4 years, an existing parking customer approached Micrologic about using our POS system in a car wash they were about to build. After some research, Miguel found that the current solutions at the time were inferior to what we had already developed for the parking industry and decided to develop technology solutions for the Car Wash Industry. Providing the best products and support to our customers is our highest priority. “If we don’t take great care of our customers, then someone else will.”

At Micrologic, we have a keen understanding of the unique challenges faced by companies in the Car Washing and Quick Lube industries. That’s why we develop and offer complete Revenue Management Solutions designed to make your business more efficient and effective by employing faster or simpler working methods.

Our software offers features such as customer tracking, loyalty promotion, time clock, coupon control, prepaid books and wireless handhelds. This means that you get to know your customers much more thoroughly and can better provide the exemplary level of service to which you aspire. Instead of grasping at straws, futilely trying to guess what potential consumers might respond to, you can use the power of analytics to make smart, informed, decisions.
Micrologic solutions also boost your bottom line — by streamlining operations, increasing sales, enhancing customer loyalty and reducing costs, we make sure that less of your hard-earned revenue goes into worrying and putting energy into logistics, and more goes back into the business or into your pocket.

We’re proud to stand behind our product, which is why our customer service program is designed to help you achieve optimal results. We are committed to expanding the scope and capabilities of your business, while becoming a trusted partner in future growth. It’s this dedicated service that helps you gain a competitive edge in the marketplace.
If your operations could run more smoothly or your profits could be more robust, we’d love to hear from you. Contact one of our representatives today and let us show you the Micrologic difference.

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The Micrologic Mission

Turning Ideas into Solutions.

Who is Micrologic?

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Looking to Join the Team?

In today’s rapidly changing Car Wash and Quick Lube industry, Micrologic Associates leads the way with innovative products and services that are shaping the future of tomorrow. We believe that with the right technology – and the right people – our possibilities are endless. We are always looking for talented employees. If you would like to be considered for a position within our company, please submit resume and cover letter to [email protected]

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Testimonial
We desperately needed to upgrade our point-of-sale system and needed a solution that could bridge all of our washes with the latest technology. Micrologic and their “can do” attitude were able to provide us with that solution and more. One of the most important benefits of using Micrologic’s system is that our people love it and we can wash more cars per hour with their waterproof touch screen. It is easier to use than anything else I’ve seen. On busy days we are able to wash 200 car per hour using wireless hand held computers and the waterproof touchscreen. No other system is easier to use and we strongly recommend their solution.

Tom Hoffman, Jr., Hoffman Car Wash, Albany, NY

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Having Micrologic and Welcomemat integrated has been hugely helpful. On a real-time basis, they can look into my system and see how my promotions are performing.

Jessica Zazworsky, Bubble Barn Express Car Wash , Burnsville, MN

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Testimonial
We were looking for a point of sale system that could be configured to our preferences, and after exploring our possibilities on the market, we found that there was no other system as advanced as Micrologic’s. The other important factor that made us choose Micrologic was the connectivity between sites. We operate 19 car washes throughout Connecticut and New York’s Hudson Valley, so the ability to communicate between them was a big draw.

Since we installed the Micrologic system, our reporting capabilities have become far more advanced, which allows us to manage every aspect of our business much more closely and efficiently. The fact that I can log in to the system on my phone at any time makes it much easier for me to stay on top of things wherever I am.

The customer service that they provide is another major asset. Whenever we have had any issues, they have always been available to answer our questions. For the money we’re paying, there really isn’t another system on the market this advanced. I would certainly recommend Micrologic to other car wash owners.

Dan Petrelle, Splash Car Washes, Greenwich, CT

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Testimonial
Many great things have happened in a short period of time since purchasing the Micrologic system. I am able to process more cars quickly, my average ticket has gone up and my Greeters enjoy using the new system. The new equipment allows me to sell the Monthly Membership club and that has been extremely successful.

In addition, the Micrologic tunnel controller has even reduced the utility bills now that the timing is much more precise. Their installation team guided me through every step of the installation process and the support team has been very helpful.

Timothy Chesson, Gus and Bucky’s Car Wash, Bedminster, New Jersey

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Very solid system with some very exciting marketing and loyalty solutions. The capabilities of the system has opened our eyes to some cutting edge ideas in regards to customer interface and reach.

Absolutely – great company with an excellent team dedicated to building and supporting a great product at one of the best values in the market!

John H. Roush, Managing Partner, Moo Moo Express Car Wash, Reynoldsburg, OH

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About 8 years ago we were frustrated with some of the existing point of sale providers. We had been in business 10 years at the time, and wanted to go in a new direction. Micrologic seems to have their hand on the pulse of where the industry was going and provided solutions to exactly what our organization needed. When we met the team at Micrologic, we were opening our 2nd location. After we met with them and tested at our second location, we went back and added their solution to our original site. Now we are opening our 7th location and Micrologic has been one the best solution that has allowed us to grow. Some features that we really like about Micrologic and their system is the ability to sell and manage Unlimited Wash Clubs and their understanding of how the subscription model is the future of car washing.

Chris Presswood, Finish Line Car Wash and Detail Center, Murray, KY

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Headquarters
Address

28 Eastmans Rd
Parsippany, NJ 07054

Mailing
Address

PO Box 445

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