2021 Micrologic and the Car Wash Industry – Year in Review

It’s been an amazing year and we are so thankful to our clients, partners, and vendors nationwide. As 2021 sponsors of the ICA’s The Car Wash Show, the Northeast Regional Car Wash Convention, and the Southwest Car Wash Association Show, we were able to connect in person once again with both existing and new clients – and we couldn’t be happier to see them and the growth happening in the car wash industry, evident to all by the record-breaking show attendance.

At Micrologic this year, we saw our top-notch car wash technology implemented in new car washes and utilized to upgrade existing car washes in countless operations nationwide, while our team came together to make dreams happen. We helped numerous car wash operators to reduce churn, grow membership, speed up throughput, add our hand-held management systems, streamline their operations, and maximize revenue potential. Most popular this year of Micrologic’s software and hardware solutions include our Pegasus Payment Kiosk®, LogicWash® Digital Menu Display, LogicWash® Mobile POS tablet, LogicVision LPR (License Plate Recognition) system to name a few.

A new feature of the Micrologic software and hardware solutions was added this year and is catapulting car wash member growth even further – we included direct marketing integration to the Micrologic system through our marketing partner Welcomemat Wash Solutions. This strategic partnership allows car wash operators to leverage an integrated marketing platform to grow membership and reduce churn. The ability to capture customer data, run targeted and trackable digital and traditional ads, integrate with SMS and email, and react to activity in the tunnel has made a significant impact for many of our clients this year.

As we celebrate our own 2021 growth we will be expanding our headquarters in a new Micrologic building – where we plan to make even more technology advancements for the car wash industry in 2022!

About Micrologic
Founded in 1999, Micrologic is a privately held firm based in Ledgewood, NJ, focusing on providing complete business intelligence solutions including Point of Sale systems, Tunnel Controllers, Payment Kiosks, LPR and RFID systems to Car Washes and Quick Lube facilities. For more information visit https://micrologic.net or email Sales@Micrologic.net