Category: Marketing

Reducing Churn and Increasing Profit

For most car washes, a lot of time and money is spent on acquiring customers.  Since the investment pays off over time, the goal is to have customers stay on your membership program for as long as possible. Reducing your Churn Rate increases profit and strengthens your business. It’s much more difficult and expensive to…
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Micrologic – The Past, Present and Future of Car Wash Management

Micrologic Associates’ platforms are revolutionizing the car wash industry, but the success you’re realizing today as a car wash owner/operator and Micrologic customer didn’t happen overnight. Let’s take a quick look at the Micrologic story, where we came from, where we are now and how we’re growing with you. Finding Solutions To story begins in…
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Connecting the Dots – Integrating Marketing and POS Technologies to Drive Membership Growth

Micrologic Associates and Welcomemat Wash Solutions Discuss Partnership on ICA’s The Pitch with Carrie North. The partnership between Micrologic Associates and Welcomemat Wash Solutions has created the most sophisticated integrated marketing, growth, and operations management system in the industry. The future of car wash marketing is here and now. The confluence of car wash operation…
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