New Strategic Partnership Announcement

Micrologic Associates and Welcomemat to Deliver Integrated Marketing Solutions Furthering its dedication to be a top car wash management solution provider. Micrologic Associates, LLC is pleased to announce its new strategic partnership with Welcomemat Wash Solutions as the exclusive marketing partner for all Micrologic current and future customers.

With its robust marketing solution products, Welcomemat helps car wash organizations by providing data-driven digital and traditional marketing solutions to drive car wash growth. Through tight integrations with Micrologic’s advanced technology, Welcomemat’s marketing solutions and Welcomemat Marketing Cloud platform enables Micrologic car wash clients to capture critical consumer data in real time, have access to critical marketing analysis and measurement, and grow their new and established businesses while still providing an elite user experience.

With this new partnership, Micrologic car wash clients will now have the ability to turn on responsive, flexible and often custom solutions specifically designed to help grow monthly wash club programs simply and effectively. Car washes using Micrologic will have more options to address grand openings and ongoing marketing campaigns integrated with the onsite Micrologic LogicWash system. Some of these new options will incorporate SMS, email, digital, traditional and data modeled targeting, providing Micrologic clients with a full suite of tools designed to grow car counts and monthly wash club programs.

“The Welcomemat and Micrologic partnership is a game changer for car wash marketing and wash club growth” said Brian Mattingly, President and CEO of Welcomemat. “The ability to customize messaging and react to real-time activities, gives car wash operators access to next-level marketing for car wash growth.”

“Micrologic has a deep knowledge and expertise in car wash management solutions, which should prove to be extremely valuable for our current and future customers,” said Miguel Gonzalez, President and CEO of Micrologic. “This partnership aligns with our core strategy on many fronts and can help provide our mutual customers with greater insight to make more informed decisions about their marketing needs.”

About Welcomemat Welcomemat

Wash Solutions offers fully integrated marketing solutions designed for the car wash industry. With over 16 years of data-driven marketing experience with car washes, Welcomemat has built a marketing platform that leverages a combination of digital and traditional tools to drive growth and monthly wash clubs.

About Micrologic

Founded in 1999, Micrologic is a privately held firm focusing on providing complete business intelligence solutions including Point of Sale systems, Tunnel Controllers, Payment Kiosks, LPR and RFID systems to Car Washes and Quick Lube facilities.