Micrologic Makes Spectacular Splash at SWCA

June 25th, 2021– The car wash industry celebrated the roaring return of the car wash show this month at the Southwest Car Wash Association. For 3 days, a record-setting 2400 participants from 45 different states gathered at the Fort Worth Convention Center to witness the very latest the car wash industry has to offer.

With technology front and center, Micrologic’s booth was busy from setup to wrap up. Car wash operators, particularly those focused on boosting their bottom lines in a competitive market, huddled around the Micrologic booth to learn how to streamline operations, increase sales and memberships enhance customer loyalty while reducing costs. Live product demonstrations included the Pegasus Payment system and LogicWash suite of products. The WashAssist Remote Management System and Micrologic’s portal platform for managing club memberships online were on full display.

“We had a line of people outside our booth waiting for a demo! It was simply awesome”, said Micrologic’s CEO, Miguel Gonzalez.

Also evident at the show was the growing interest in the integration of point of sale and marketing platforms made possible by the strategic partnership between Micrologic and Welcomemat Wash Solutions (Micrologic and Welcomemat Team Members pictured above).  Car wash operators are now able to leverage one integrated marketing platform that drives new customer acquisition, promotes monthly memberships, and reduces churn. Welcomemat’s digital ad platform, social tools, text, email, and direct mail systems combine both online and offline marketing tactics with Micrologic wash codes and usage data.

“There’s a real buzz around marketing integration being a huge driver of growth”, says Brian Mattingly, CEO of Welcomemat Wash Solutions.

As Micrologic’s customers continue to achieve optimal results through the use of these integrated platforms, the company remains committed expanding the scope and capabilities of every car wash business in America. Wash operators across the country are discovering not only Micrologic’s innovative technology and top-rated customer service, but a clear pathway to achieving an unstoppable competitive edge.

About Micrologic

Founded in 1999, Micrologic is a privately held firm based in Ledgewood, NJ, focusing on providing complete business intelligence solutions including Point of Sale systems, Tunnel Controllers, Payment Kiosks, LPR and RFID systems to Car Washes and Quick Lube facilities. For more information visit https://micrologic.net or email Sales@Micrologic.net