Blog

Car Wash Operation Models & Your Options 

It’s no secret that the costs of vehicles are on the rise. A recent study from Consumer Reports confirms that people are holding on to their cars longer. This is good news for businesses, like car washes and quick lubes, that help consumers maintain their valuable investments.   As demand grows, so do the options for…
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3 Tactics for a Successful Car Wash Launch

Whether you are building from the ground up or taking over an existing car wash, you want to create a business that provides both an excellent experience for customers and provides a good return on your investment. Continually providing a great customer experience will ensure your car wash earns a good reputation, and with the…
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The Car Wash Industry, A Great Place to Invest

As entrepreneurs consider their options on what industry to invest in, the Car Wash industry is now more appealing than ever.  With a steady growth trajectory, this $33 billion industry is growth minded and full of excitement.  The payoff is definitely worth the challenge. Many car wash operations are also becoming known as “experiences” with…
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2021 Micrologic and the Car Wash Industry – Year in Review

It’s been an amazing year and we are so thankful to our clients, partners, and vendors nationwide. As 2021 sponsors of the ICA’s The Car Wash Show, the Northeast Regional Car Wash Convention, and the Southwest Car Wash Association Show, we were able to connect in person once again with both existing and new clients…
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U.S. Marine Corps Veteran Soars as Car Wash Entrepreneur

When Lex Brown retired from the United States Marine Corps after serving 25 years and multiple tours of duty, it’s not surprising that the next chapters in his storied career would include unchartered waters. While it’s not unusual for retired military personnel to explore entrepreneurship, Lex admits he hadn’t previously considered owning and operating a…
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Meet Micrologic at The Car Wash Show 2021 – November 15th to 17th

Micrologic Associates would like to extend an invitation to meet us at The Car Wash Show, November 15th – 17th at the Las Vegas Convention Center. The Car Wash Show is a tremendous gathering of investors, owners and operators from across the car wash, quick lube and detailing industries. The Micrologic team will be in…
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Reducing Churn and Increasing Profit

For most car washes, a lot of time and money is spent on acquiring customers.  Since the investment pays off over time, the goal is to have customers stay on your membership program for as long as possible. Reducing your Churn Rate increases profit and strengthens your business. It’s much more difficult and expensive to…
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Micrologic Makes Spectacular Splash at SWCA

June 25th, 2021– The car wash industry celebrated the roaring return of the car wash show this month at the Southwest Car Wash Association. For 3 days, a record-setting 2400 participants from 45 different states gathered at the Fort Worth Convention Center to witness the very latest the car wash industry has to offer. With…
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Micrologic – The Past, Present and Future of Car Wash Management

Micrologic Associates’ platforms are revolutionizing the car wash industry, but the success you’re realizing today as a car wash owner/operator and Micrologic customer didn’t happen overnight. Let’s take a quick look at the Micrologic story, where we came from, where we are now and how we’re growing with you. Finding Solutions To story begins in…
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Connecting the Dots – Integrating Marketing and POS Technologies to Drive Membership Growth

Micrologic Associates and Welcomemat Wash Solutions Discuss Partnership on ICA’s The Pitch with Carrie North. The partnership between Micrologic Associates and Welcomemat Wash Solutions has created the most sophisticated integrated marketing, growth, and operations management system in the industry. The future of car wash marketing is here and now. The confluence of car wash operation…
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